I’m Aaraam :-)
An empathy-driven and multidisciplinary design researcher fascinated by human behavior.
🚀 UX Researcher at Coinbase
⭐️ Previously at Expedia, Netflix, LXD Research and Goodnotes
Basic or Premium? Understanding the Economy Class Upgrade.
Generative interviews, product strategy, stakeholder management
Understanding the decision-making process Travelers have when upgrading their flight class from Basic to Premium Economy.
Immersing Yourself into The Show: An Exploration of Fandoms and Interactive Experiences.
Mixed-methods, design thinking, concept prototyping and evaluation
A collaboration with Netflix’s UX research and product design team to research fandoms and create experiences beyond the screen.
EdVenture!
Learning design, human-centered design, product evaluation, mixed-methods
A fun and engaging way to make reading awesome. This case study goes through the child-centered design process of creating an interactive “choose your own path” learning adventure.
Finding a Learning Community within Goodnotes Community.
Learning design, mixed methods, ethnographic UX research, product direction
An exploration of study communities and learners to make Goodnotes Community (beta) a place of collaboration, knowledge-sharing, and creativity.
The Perfect Bite.
Startup, consumer experience research, study design, product direction
A consumer experience research report detailing what “meat-eaters” value in eating and preparing steak. These insights fueled the product engineering and design of Black Sheep Foods’ plant-based meat products.