I’m Aaraam; some call me AJ!
An empathy-driven and multidisciplinary design researcher fascinated by human behavior.
🧠 Ed.M candidate in Learning Design, Innovation, and Technology at Harvard University
🚀 UX Research Intern at Coinbase
⭐️ Previously at Expedia, Netflix, and Goodnotes,
Basic or Premium? Understanding the Economy Class Upgrade.
Interviews, Strategy, Lit Review, UserTesting.com
Understanding the decision-making process Travelers have when upgrading their flight class from Basic to Premium Economy.
Immersing Yourself into The Show: An Exploration of Fandoms and Interactive Experiences.
Mixed Methods, Exploratory UX Research, Strategy, Design Thinking, Prototyping
A collaboration with Netflix’s UX research and product design team to research fandoms and create experiences beyond the screen.
EdVenture!
Learning Design, UX Research, Developmental Psychology, Design Thinking
A fun and engaging way to make reading awesome. This case study goes through the child-centered design process of creating an interactive “choose your own path” learning adventure.
Finding a Learning Community within Goodnotes Community.
Learning Design, Mixed Methods, Ethnographic UX Research, Product Direction
An exploration of study communities and learners to make Goodnotes Community (beta) a place of collaboration, knowledge-sharing, and creativity.
The Perfect Bite.
Consumer Experience Research, Study Design, Product Direction
A consumer experience research report detailing what “meat-eaters” value in eating and preparing steak. These insights fueled the product engineering and design of Black Sheep Foods’ plant-based meat products.