Iâm Aaraam; some call me AJ!
An empathy-driven and multidisciplinary design researcher fascinated by human behavior.
đ§ Ed.M student in Learning Design, Innovation, and Technology at Harvard University
đą Researching user experiences to design for impact
âď¸ Previously at Coinbase, Expedia, Netflix, and Goodnotes
Basic or Premium? Understanding the Economy Class Upgrade.
Generative interviews, product strategy, stakeholder management
Understanding the decision-making process Travelers have when upgrading their flight class from Basic to Premium Economy.
Immersing Yourself into The Show: An Exploration of Fandoms and Interactive Experiences.
Mixed-methods, design thinking, concept prototyping and evaluation
A collaboration with Netflixâs UX research and product design team to research fandoms and create experiences beyond the screen.
EdVenture!
Learning design, human-centered design, product evaluation, mixed-methods
A fun and engaging way to make reading awesome. This case study goes through the child-centered design process of creating an interactive âchoose your own pathâ learning adventure.
Finding a Learning Community within Goodnotes Community.
Learning design, mixed methods, ethnographic UX research, product direction
An exploration of study communities and learners to make Goodnotes Community (beta) a place of collaboration, knowledge-sharing, and creativity.
The Perfect Bite.
Startup, consumer experience research, study design, product direction
A consumer experience research report detailing what âmeat-eatersâ value in eating and preparing steak. These insights fueled the product engineering and design of Black Sheep Foodsâ plant-based meat products.